Renewing the future by reusing the past™

CHANGING THE ENVIRONMENT THROUGH SCIENTIFIC INGENUITY

PRISM™’s technology uses 100% of the rubber in an ELT beginning at an atomic level. Asphalt roads constructed with PRISM™ Thermoplastic Rubber (PTR™) will be significantly more durable, quieter and more fuel efficient than existing asphalt roadways.

SEE HOW WE ARE CHANGING THE ROADS

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Commercial Applications

PRISM™ Thermoplastic Rubber (PTR™) is an industry breakthrough that fully uses all valuable properties in an end-of-life tire (ELT) and has numerous applications. 

PTR EVERYWHERE

COEBLURRED

30 Years in the Making

This innovative patent(s)-pending process is the invention of Mr. William Coe, former scientist of Lockheed Martin, and is the result of 30 years of research and refinement. This technology makes possible a long overdue transformation for the ELT industry and market shift towards a more sustainable future for reusable rubber.

THE INNOVATION
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The End of ELT Tires

There are currently 300 million used tires discarded annually in the US and an additional 1 billion discarded worldwide. With China’s expected growth this could exceed 2 billion ELT‘s a year in no time. PRISM™’s technology creates environmentally friendly solutions for a global problem.

SEE THE IMPACT

END OF LIFE TIRE (ELT) RUBBER NOW BECOMES REUSABLE, HIGHLY FUNCTIONAL AND EXTREMELY VALUABLE

PRISM™’s “First in Class” patent(s) pending process chemically & physically converts ELT thermoset rubber into a valuable thermoplastic rubber product while leaving essentially all of the valuable polymer, linkages, and carbon black intact. Most importantly, in PRISM™’s process the polysulfidic bonds are NOT broken and sulfur is NOT liberated, removed or rendered inert, a major breakthrough for the rubber industry. We are the first to transform ELT rubber into a reusable rubber with numerous applications.